In this pricing update, Ron and Ed take the pulse of what’s happening right now in the world of pricing. From shifting market conditions and inflation narratives to how organizations are responding—or failing to respond—to economic signals, they cut through the noise to focus on what actually matters. The hosts explore common misconceptions, highlight emerging trends, and offer a reality-based perspective on how pricing decisions are being made in today’s uncertain business environment. As always, this isn’t about tactics alone—it’s about thinking clearly, acting intelligently, and restoring pricing to its proper strategic role.
SHOW NOTES
Segment one
The subscription pricing class from Ron and Ed started yesterday. Check out ThresholdNow.com/join and consider becoming a Focus level member (and there might be a code if you are nice to Ed - asktsoe@thresholdnow.com)
Joe Pine recently wrote “Human Flourishing-Influenced Decision Making” and here is the link: https://transformationsbook.substack.com/p/human-flourishing-influenced-decision
Ed talked about the “just price” of goods. Here is a starting point for you: https://en.wikipedia.org/wiki/Just_price
The rabbit hole of Murray Rothbard that even Ron is afraid of going down. Click if you dare: https://en.wikipedia.org/wiki/Murray_Rothbard
Apple Changes How You Order a Mac https://www.macrumors.com/2026/01/31/apple-changes-how-you-order-a-mac/
Segment two
The World Is Drowning in Tourists. Who Should Pay? https://www.bloomberg.com/news/features/2026-01-23/how-governments-visitors-can-combat-barcelona-paris-venice-overtourism
“Price is a signal.” —Ed Kless and also, “Price is a signal.” —Ron Baker
Agency Remuneration in the Age of AI: Tim Williams Describes the Pressing Need for Change https://michaelfarmer.substack.com/p/agency-remuneration-in-the-age-of
The Financial Times Meets Paywall 3.0 https://www.zuora.com/subscribed/the-financial-times-meets-paywall-3-0/
Check out “The Profitability Breakthrough: A Workshop for Accounting Firms” being led by Joe Woodard, Ed Kless, and Ron Baker http://www.thresholdnow.com/woodard
Segment three
“How do you know if your price is right?” by Philip Fisher https://www.accountingweb.co.uk/community/blogs/philip-fisher/how-do-you-know-if-your-price-is-right
“The Three Value Disciplines: Why Price Takes the Blame When Buying Gets Hard” by Mark Stiving, Ph.D. https://impactpricing.substack.com/p/the-three-value-disciplines-why-price
Bundling, Unbundling, Rebundling: Lessons from Streaming Media https://www.zuora.com/subscribed/bundling-unbundling-rebundling-lessons-from-streaming-media/
The War on Prices: How Popular Misconceptions about Inflation, Prices, and Value Create Bad Policy by Ryan A. Bourne https://www.amazon.com/War-Prices-Popular-Misconceptions-Inflation/dp/1952223865
Segment four
“Profit Squeeze: Billing Rates Rebound, but Staff Costs Are Rising Faster” https://cpatrendlines.com/2026/01/21/profit-squeeze-billing-rates-rebound-but-staff-costs-are-rising-faster/
Don’t forget to check this out (and maybe email Ed - asktsoe@thresholdnow.com - about a pricing code): “The Profitability Breakthrough: A Workshop for Accounting Firms” being led by Joe Woodard, Ed Kless, and Ron Baker http://www.thresholdnow.com/woodard
Bonus Content is Available As Well
Did you know that each week after our live show, Ron and Ed take to the microphone for a bonus show? Typically, this bonus show is an extension of the live show topic (sometimes even with the same guest) and a few other pieces of news, current events, or things that have caught our attention.
Click the “FANATIC” image to learn more about pricing and member benefits.