On this episode of The Soul of Enterprise, we welcome back Dr. Paul Thomas, founder and CEO of Plum Health Direct Primary Care. Since his last visit, Plum Health has expanded to multiple locations, added new physicians, and continued scaling a model that puts relationships—not insurance paperwork—at the center of care.

We’ll get an update on that growth and explore the broader Direct Primary Care (DPC) movement: How fast is it growing? Why are employers and patients embracing it? And is it truly reshaping how healthcare is delivered in America?

We’ll also dig into the regulatory hurdles that still stand in the way—HSA eligibility, state-level rules, and what policy changes could accelerate adoption.

If you care about innovation, subscription models, or the future of healthcare, this conversation is one you won’t want to miss.

Join us every Friday at 3pm ET / 12pm PT

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The Soul of Enterprise show hosts, Ron Baker and Ed Kless, are on X (the artist formerly known as Twitter) at @ronaldbaker and @edkless, respectively (and obviously).