In this pricing update, Ron and Ed take the pulse of what’s happening right now in the world of pricing. From shifting market conditions and inflation narratives to how organizations are responding—or failing to respond—to economic signals, they cut through the noise to focus on what actually matters. The hosts explore common misconceptions, highlight emerging trends, and offer a reality-based perspective on how pricing decisions are being made in today’s uncertain business environment. As always, this isn’t about tactics alone—it’s about thinking clearly, acting intelligently, and restoring pricing to its proper strategic role.
Join us every Friday at 3pm ET / 12pm PT
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The Soul of Enterprise show hosts, Ron Baker and Ed Kless, are on X (the artist formerly known as Twitter) at @ronaldbaker and @edkless, respectively (and obviously).